As the holiday season ramps up, many of us find ourselves in a familiar cycle—scouring shelves and online stores, stressing over finding the perfect gift. Will they like it? Will it show I care? The pressure to get it “just right” can often overshadow the very spirit of giving and can even find us spending to uncomfortable degrees. But what if we reframed this aspect of December and the holiday hustle and embraced a deeper understanding of what giving does for us—not just for the recipient, but for the giver, too?
Spoiler alert: it’s biological!